Jessica Ferguson

Author, Writing Coach, Speaker

W is for Working On It

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WAll through this A to Z Challenge, when friends and hubby ask if I have my post finished, I always say … “Working on it…” even if I’m just thinking about it. I’ve noticed I do that a lot… no matter what is being asked.

“When are you going to make the salad?”

     “Working on it,” I say, as I walk past the kitchen and down the hall.

“When are you going to write a note to Aunt Lou?”

“Working on it,” I answer, and pop another bon-bon in my mouth.

“Are you going to iron my white shirt?”

“Working on it,” I say while sitting on the couch.

“Have you written your W post?”

“Working on it,” and accept a new FB friend.

Working on it means nothing to me. Sort of like when you asked your mama if you could go skating next Saturday and she said, “We’ll see.” My kids knew that we’ll see usually meant no.

If there’s one thing I’ve learned during this A to Z Challenge, it’s that waiting to the last minute to write a post can introduce us to bad habits. I think working on it might be one; it’s my procrastination phrase. It’s a way of making myself sound busy—even when I’m not.

My rationalization is that by writing our posts late, we train ourselves to think and create fast. It works. But when it introduces us to bad habits, beware.

What have you learned during this A to Z Challenge? Developed any bad habits?

V is for Various Words

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VOur 2016 A to Z Challenge is almost over. It went fast. Today our letter is V. I decided to have some fun with various V words.

For instance, I can’t get the word vitamin out of my head. I keep thinking about how there are so many nutrients the body needs—whether we get those nutrients from vitamins or natural foods. So it is with our writing: we need instruction, feedback, brainstorming and encouragement from other writers and if we don’t get those things, it’s akin to deficiencies and can produce specific disorders. We writers like to say we’re lonely but friendships abound—online and off. If we’re venturing through the writing and publishing world alone, something’s wrong somewhere.

There’s also the word village. I’m not completely on board with “it takes a village to raise a child” unless it’s a healthy village that consists of parents, grandparents, aunts, uncles and cousins. However, writers are a little different. We need our village of friends, encouragers, promoters, beta readers and more. And it, too, needs to be a healthy village—no negativity or jealousy.

I hope we’re all lucky enough to have a few veteran writers walk through the valleys with us. They know how to keep us on track because they’ve been in the valleys too. They can remind us to hang on to our vision. If we receive affirming vibes from authors we respect and admire, the variety and volume of work we turn out is tremendous. There’s no room for villains in our line of work—but we have fun writing them!

This was a fun post, but serious too. It made me think about you, my visitors. If I could give each of you gifts today, they would be validation that you’re a writer and victory over all the negatives in  your life.

U is for Undecided

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USo many writers these days are still—yes, still— wondering whether to become indie published or to hang their hats on getting an agent that will sell them to a traditional publisher. We’re undecided because whether we want to believe it or not, there’s still a stigma on indie publishing. Many writers refer to it as self-publishing. Just a few weeks ago I heard a multi-published author say such a thing with derision in her voice.

Yes, sadly, that stigma comes from other writers—our peers. Why? Because we writers have a lot of pride, and to be honest, we’re snobs when it comes to our publishers, our agents and our writing.

Self-publishing has always been the underdog in the publishing world, even though we all know there have been some very successful self-published books.  Self-publishing has always been associated with vanity publishing. The phrase ‘vanity publishing’ even sounds hateful, doesn’t it?

The term “indie writer” usually means a writer who is totally independent, one who buys their own ISBNs, determines their cover, their release date, everything– and maybe even starts their own publishing company. They’re dependent on no one but themselves.

Regardless of definitions, the fact is you should never let labels influence you when it comes to achieving your goals and dreams. If you wrestle with whether you should go indie or traditional, the truth is:  you should do both.

Readers are our best friends. They don’t often know the different publishers or even care about them. They want good stories and great characters they can identify with. Make them happy with a fantastic story or series, and they’ll follow you anywhere!

Traditional publishers have editors, cover artists, proof readers and publicists, to name only a few who are involved in the production of a book. As an indie writer, you’re taking on each of  those jobs yourself—unless you hire some contract freelancers to do it for you.

My main point is: don’t be undecided when it comes to your writing and publishing career. Don’t let labels discourage you. Be intentional, but do yourself a favor: Fulfill your responsibility to your reader and make all writers proud.

How do you define indie publishing and self-publishing? Have you set your heart on traditional? Tell us your story.

T is for Talk (Self-Talk)

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TWe writers are always talking to ourselves, and many times chastising ourselves for mistakes made along the way, taking a wrong turn on our career path. But in this business, there really isn’t a wrong turn. We can spend a lot of time second-guessing ourselves but I think success depends on many things that are out of our control. Of course, your idea of success and mine could be different.

Sometimes we ache for a do-over, or at least a chance to warn or advise our younger self.

When I interview I often ask a successful writer what she or he would say if they could go back and offer wisdom to their younger self when they were first beginning. I’m paraphrasing answers and all names are withheld.

One author said he would tell himself to write to the market. That’s advice you don’t hear every day. He’s based his reasoning on hearing a number of agents say they take new clients solely on whether they can sell their books, with little consideration given to how good the book actually is.

Another best-selling author takes the opposite approach. She would tell herself to write the story that needs to be told, not the one that would please agents and editors.

We can sort of tell where these two are coming from, can’t we? Both answers sound laced with a little disappointment.

Another said she would have looked for more opportunities to interact with other writers and industry professionals, because no one else understood her dreams.

Be dogged, have the courage to write through the fears and angst that writers encounter when they write from their hearts, said another.

Wisdom spoke when one author confessed she would tell her younger self not to compare her writing or herself to other writers because someone will always have more contracts, more published books, better covers, a more coveted publisher and better sells.

When I try to visualize meeting the young me, the me with stars in her eyes who believed without a doubt she was going to become a best-selling author by the time she was 30, I think I’d just say go for it, girl. I wouldn’t want to change much and I sure wouldn’t want to discourage her.

If you could go back and talk to yourself when you were a beginning writer, what advice would you offer? And on another note, what kind of self-talk do you indulge in?

S is for Sounds, Silence and Senses

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SDay 22 (if you don’t omit the Sundays!) of the A to Z Challenge. It’s S-Day.

Have you ever closed your eyes and listened to a movie or sitcom on TV. It’s an interesting exercise for your writing. Doing so gives you a completely different take on what you were watching. Dialogue becomes crisper but the sounds of movement and activity really activate your imagination. Have you ever noticed the sound a shovel makes as it digs into the earth—over and over again? Ominous. Ever thought about how to describe that sound in your writing? Remember, we want to show, not tell.

What about Silence? Remember The Sound of Silence by Simon and Garfunkel? Silence can be pretty noisy when we’re completely alone and feeling scared. Or when we’re angry and refusing to talk. How do we write it?

Successfully using the senses in our writing bumps our writing to a higher level; our books and stories come alive for our readers. Sensory writing is probably one of the most important things we can learn how to do. I struggle with it and have to make several passes through a manuscript to utilize all the senses. I’ve read that by using the senses and being descriptive, we’re adding a layer of honesty and believability to our writing. Of course, it has to seem natural–not forced. Painting pictures with our words can be challenging.

Just for fun, don’t watch your favorite sitcom, listen to it. Make note of the different sounds you hear and try to effectively write them. Also, here’s a link that will allow you to listen to the shoveling of dirt, snow, gravel, and glass.

Do you find descriptive writing difficult or is using the senses natural for you?

R is for Rookie

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RWe’re 21 days into the A to Z Challenge. Hard to believe the month is almost over. Today is R day and the word Rookie popped into my head (with hubby’s help). We don’t often think of new authors as rookies, but if they’re inexperienced, a novice in the field of writing and publishing, they are. One can be published and a novice–as odd as that seems.

I know some rookie authors. Time and time again, I see them doing something a little strange. When their season is over, they don’t let go of the rookie title.

A rookie should strive to improve with each book s/he publishes. That’s a given so let’s not go there. I want to talk about those rookies who abuse their rookie title in one way or another. For example:

One lady I know has a couple of self-published books under her belt. In my mind, she’s still in the rookie camp because she’s upset that she can’t enter contests for unpublished writers. She sees them as valuable because they are judged by editors and agents. The rules dub this lady a pro because she’s published. I want to say hey, what do you want to be—published or unpublished?

Another self-published friend tends to kowtow to the multi-published/traditionally published, as if she knows nothing. She’s not wearing her “published author cape” when she’s around other authors. Why? If she knew enough to self-publish her book she should stand tall and proud, and act like the professional she is. The word rookie isn’t synonymous with the word doormat.

I think the problem here is that these rookie authors (both self-published) might not feel like real authors because they are self-published. They don’t believe in or respect what they’ve done. Could I be wrong?

We’ve all been rookies. And it’s scary to think each book needs to be better than the one before. Writing a good book isn’t easy for any of us. Some writers say it gets easier the more we write; others say no, it gets harder. Whatever the answer is … enjoy your season as a rookie. 

Here’s food for thought:

In sports a rookie card is a trading card that’s the first to feature a specific athlete. Collectors value rookie cards. Rookie authors, you are valued. Act like it!

Do you have words of encouragement for rookie authors? Or, do you think I’m totally off in my assessment? Feel free to set me straight.

Q is for Quick & Easy Character Querying

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QI’m probably the Queen of Quick and Easy—just give me a short cut and I’ll take it. That’s why writing novels in one swift sit-down sounds so appealing—even though I’ve learned it doesn’t work for me. There’s no quick and easy when it comes to knowing my characters. Remember the old saying, you gotta live with someone before you really know him? True! It’s the same with our characters.

Often talking to my characters will set me on the right path with my book. Something about asking them questions, learning what they like or dislike reveals their personality, rounds them out, and identifies potential problems, better known as conflict.

It’s interesting to learn the different approaches writers take to reach the same destination: The End.

In one writing course I took, our instructor gave us the following list and we were to write down how we thought our character would answer. Sort of like The Newly Wed Game. 🙂 We weren’t to give it a lot of thought—just write—as if we’ve known our character for years. It’s hard to say whether such an exercise is beneficial or not, but it was fun.

My character is a 30-something wife and mom. Her name is Sas Maplewood. Whoever filled out her birth certificate wrote Sasanna instead of Susanna. They simply closed the ‘u’ and made it look like an ‘a’.  Her mom hated it but her grandmother thought it was quite original, so the name Sasanna was a keeper. In school, friends nicknamed her Sas. The following is what I know about Sas Maplewood.

Sas Maplewood’s Favorite Book:  Bleachers by John Grisham because it made her feel sad.

Favorite Movie:  Serendipity with John Cusak because it’s fun.

Favorite Drink: Give her a vanilla milkshake any time of the day or night.

Dream vacation spot: Vacation? What’s that? Oh, DREAM vacation. Santa Fe, New Mexico.

Phobia: She might not call it a phobia, but she can’t stand for anyone to grip her wrists or touch her neck. She panics! In fact, she’ll swing first and ask questions later. Needless to say, she’s not into neck nuzzling. Just ask her husband.

Favorite saying: “Suspect everybody. . .” and that’s exactly what she teaches her kids. It’s part of her “Be a Safety Kid” lecture that she gives them every morning as she puts them on the school bus.

Pet Peeve: Telemarketers.

Necessary extravagance: Junk stores and garage sales.

Who would play her in a movie: Amy Breneman from Judging Amy.

Craziest thing she’s ever done: She writes letters to the editors of newspapers and magazines. Not really crazy except to her husband and kids.

Would like to be reincarnated as: Sas would never believe in reincarnation, but if she did she’d come back as her grandmother so she could figure out why her mother is the way she is.

Do you see any benefit to this type of character interview? Have you ever asked your characters questions and really listened to their answers?

P is for Publicity and Promotion

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PThere was a time I wanted to be a publicist. I enjoyed brainstorming promo ideas with my writer friends and discussing niche markets. After researching the profession, it didn’t take me long to change my mind. A lot of busy, busy, busy work. 🙁 For very organized people!

We often wonder why writers hire a publicist or even a virtual assistant, but prolific writers face a lot of deadlines; constant writing and promotion take its toll.

What exactly does a publicist do and how much do they charge? They usually have different packages you can choose from and they can charge in the thousands.

A friend of mine hired a publicist to set up book signings and interviews across the state and library visits.  He also mailed/emailed ARCs for reviews, created and emailed press releases to newspapers, TV and radio stations.

Publicist have resources we don’t have. But here’s my question: Do we really need to do everything all at once? Why don’t we just grow into our so-called marketing plan? Learn as we go.

Long before your book comes out, you should research and make your own list of resources. List those things you want to do—like library talks and blog tours. Talk to friends who have participated in online social media events; ask them to give you tips. There’s nothing like learning from the mistakes of others.

If you develop your marketing plan long before your book comes out, it can easily fall into place. But remember this: No matter how ready you think you are, you aren’t. At least not emotionally. Something weird happens when you know your book is available for all the world to purchase. Your focus disintegrates. Suddenly it seems you have a hundred things to do and you don’t know where to start.

Some writers do nothing more than Facebook and Twitter. That’s fine. But really, there’s one more very important thing you really should do:

Strive to be known in the town you live in. It might sound simple–but not for us introverts.

Send press releases to all the magazines and newspapers in  your area and make sure they know you’re available for interviews. Offer to speak to service clubs and writers’ groups, libraries and book clubs. If you’re not a speaker, then start small or join Toastmasters.

Develop a good story to tell about how you started writing or where you got the idea for the book you’re promoting. Believe me, you’ll repeat that story over and over again. Don’t be boring!

And very important: stay cool and roll with the punches because there will definitely be some.

Want to share your thoughts on being a celebrity in your neck of the woods?

O is for Outdated

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OI’m blogging with thousands of others; we’re up to our eyeballs in the A to Z Challenge. My posts are about inspiration, coaching and  all kinds of writer stuff; things I love.

Today we’re talking about websites. Who would think a website would become embarrassingly outdated like square-toed shoes and leisure suits? Not me! Of course, all I know about websites you could stuff into a thimble. I had to be talked into leaving my faithful old blog for this cool site.

My friend Heather at Oxblaze Media and Marketing told me I needed to look professional. Remember, we only get one chance to make a good first impression so I let her counsel me on professional websites.

I didn’t have a clue what looked outdated but after roaming around the ‘net, it was easy to spot things that didn’t work. Seems like way too many authors are looking a little hokey. 

What makes them outdated?

Well, they use clip art, glow affects around images, multi-colored fonts and other 90s looking designs. Many use colors that remind visitors of their grandparent’s kitchen. Yeah, remember the avocado green refrigerators? If our kitchen and bathrooms can be outdated, so can our websites.

A real detriment is a non-responsive website design. Google penalizes non-responsive sites from mobile searches. A non-responsive site means it’s not adaptable for mobile and tablets.  When someone searches for you on their phone or tablet, Google will rank you toward the bottom. Google made this announcement in 2015, and said it would have a “significant impact” on mobile search.

Here’s an example of a mobile friendly website: mine of course. website testA site that isn’t mobile friendly will receive a message saying so, that text is too small to read, links are too close together or maybe that the content is too wide for the screen.

You can test your website by clicking here.

And if you think you need an update, then check out my friend Heather at Oxblaze Media. (She’s doing her A to Z here.) She also designed these two writer sites:

Linda Hebert Todd

Chris Baldauf

Believe me, there was a time I loved my avocado green kitchen, but not anymore. Remember, one chance only … good impression!

Do you have a website? If you don’t, let’s talk about why.

N is for Nashville

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NAs in conferences. There are two great writer’s conferences in Nashville and the surrounding area of Franklin.

The first conference is called Killer Nashville, August 18—21. If you’re not familiar with the Killer Nashville conference you can learn all about it at their website.  It’s a good place to meet mystery writers and readers. Of course, I don’t have to tell you that you can learn a lot at any conference so don’t be put off by the word mystery. This year guest speakers are Janet Evanovich and Kevin O’Brien. Sound fun?

In early days, Killer Nashville was held in Nashville but this year, it’s happening in Franklin. If you’re a mystery writer—thriller, romantic suspense, paranormal, etc—and have an unpublished manuscript, there’s a contest you can enter but move fast because the deadline is the end of this month. You can enter the contest without attending the conference. Check out The Claymore.

Now, the following weekend, August 25-28, the American Christian Fiction Writers conference will be happening in Nashville.

This conference is pretty pricey but if you write Christian fiction of any kind, if you’re looking for an agent or want to connect with publishers, this is the place to be. Their Early Bird session (Aug 25th) is with Donald Maas. Their key note speaker is Ted Dekker.

If you’re interested in either of these conferences, I can highly recommend both. I’ve attended KN once and ACFW three times. Conferences are imperative when it comes to making connections in the publishing industry.

Do you attend conferences? If you have a favorite, tell us about it.